Maximize your exposure!

Maximizing your exposure is the name of the game on social media. While “likes” are great to have, they are not the ultimate goal. I had the chance to give … Continue Reading →

Rapidly Expanding Numbers

    My rack card is already out of date. Six weeks into purchasing Easy SociAbility, we’ve gone from 968 million daily active users to 1.01 billion daily active users … Continue Reading →

Outsourcing Makes Sense

Social media mistakes can happen to us all. I often see Facebook business pages that have been started up by a well-meaning business owner or employee, and then sit there … Continue Reading →

Change is Good – but frustrating

There’s something aggravating about the effort a small business puts into making their Facebook Page look professional, only to have Facebook change all of the parameters as soon as everything … Continue Reading →

What Do the Numbers Mean?

I love social media but there are so many people who utterly don’t understand it. They look at the wrong numbers over and over. Here are some conversations I have … Continue Reading →

Daily Grind vs. Events

The Social Media world has a lot of daily grind to it: monitoring accounts for activity and feedback, posting general and community building information, welcoming new Likes on Facebook, new … Continue Reading →

Making It Count

We all have those lapses in creativity or initiative when we look at that blank box on Twitter or Facebook and we have no idea what to say.  Nothing new … Continue Reading →

Stacking the Deck

As my readers by now know, I am no fan of loading up a service like Hootsuite and letting it blast stuff in every direction.  And please do not misunderstand; … Continue Reading →