Rapidly Expanding Numbers

    My rack card is already out of date. Six weeks into purchasing Easy SociAbility, we’ve gone from 968 million daily active users to 1.01 billion daily active users … Continue Reading →

What Do the Numbers Mean?

I love social media but there are so many people who utterly don’t understand it. They look at the wrong numbers over and over. Here are some conversations I have … Continue Reading →

Big Blue Speaks

IBM released its marketing survey and concludes that most businesses misunderstand social media. Well worth reading for anyone in the Social Media field. http://campaigns.unica.com/survey2011/Unica-s-Annual-Survey-of-Marketers-2011_v22.pdf  

Making Sense Out of The Chaos

The buzz is exciting!  The new opportunities for business exposure are amazing!  Success-building has never been easier or more…. well OVERWHELMING. Does it all just begin to spin around in … Continue Reading →

Generating New Business Via Facebook

In spite of how interactive Facebook is, many people do not realize it can be used very effectively to create relationships with targeted individual clients.  Consider this scenario: You’ve identified … Continue Reading →