What Do the Numbers Mean?

I love social media but there are so many people who utterly don’t understand it. They look at the wrong numbers over and over. Here are some conversations I have … Continue Reading →

Take Another Look at Twitter

I feel ambiguous posting this blog entry about Twitter. To some degree, that’s because so many people feel ambiguous about Twitter that it is hard to get excited about it.  … Continue Reading →

A Little Bird Told Me

A little bird told me that many of you do not really know how to Tweet effectively.   A lot of businesses – including some that should know better – have … Continue Reading →