Maximize your exposure!
Maximizing your exposure is the name of the game on social media. While “likes” are great to have, they are not the ultimate goal. I had the chance to give … Continue Reading →
Category: Facebook for Business
Jottings, musings and occasional wisdom on the subject of Facebook for business success.
An Easy Way to Get More Quality Likes on your Business Facebook Page
One of the ways to build your likes on Facebook is to ask your personal friends to like your business page. Even if you’re my client, this is something I … Continue Reading →
Rapidly Expanding Numbers
My rack card is already out of date. Six weeks into purchasing Easy SociAbility, we’ve gone from 968 million daily active users to 1.01 billion daily active users … Continue Reading →
Outsourcing Makes Sense
Social media mistakes can happen to us all. I often see Facebook business pages that have been started up by a well-meaning business owner or employee, and then sit there … Continue Reading →
Why Don’t People Engage With My Posts?
Engagement is a much sought-after goal of all social media professionals. And that’s part of the problem. The average Facebook user is bombarded by a lot of posts claiming: You … Continue Reading →
Change is Good – but frustrating
There’s something aggravating about the effort a small business puts into making their Facebook Page look professional, only to have Facebook change all of the parameters as soon as everything … Continue Reading →
What Do the Numbers Mean?
I love social media but there are so many people who utterly don’t understand it. They look at the wrong numbers over and over. Here are some conversations I have … Continue Reading →
Daily Grind vs. Events
The Social Media world has a lot of daily grind to it: monitoring accounts for activity and feedback, posting general and community building information, welcoming new Likes on Facebook, new … Continue Reading →
Making It Count
We all have those lapses in creativity or initiative when we look at that blank box on Twitter or Facebook and we have no idea what to say. Nothing new … Continue Reading →
Stacking the Deck
As my readers by now know, I am no fan of loading up a service like Hootsuite and letting it blast stuff in every direction. And please do not misunderstand; … Continue Reading →