Maximize your exposure!
Maximizing your exposure is the name of the game on social media. While “likes” are great to have, they are not the ultimate goal. I had the chance to give … Continue Reading →
Category: All News
An Easy Way to Get More Quality Likes on your Business Facebook Page
One of the ways to build your likes on Facebook is to ask your personal friends to like your business page. Even if you’re my client, this is something I … Continue Reading →
Rapidly Expanding Numbers
My rack card is already out of date. Six weeks into purchasing Easy SociAbility, we’ve gone from 968 million daily active users to 1.01 billion daily active users … Continue Reading →
Outsourcing Makes Sense
Social media mistakes can happen to us all. I often see Facebook business pages that have been started up by a well-meaning business owner or employee, and then sit there … Continue Reading →
Work Smarter, Not Harder
You know that you need to be on social media. You also know it’s really not going anywhere. But, the fact of the matter is that you simply just don’t … Continue Reading →
Why Don’t People Engage With My Posts?
Engagement is a much sought-after goal of all social media professionals. And that’s part of the problem. The average Facebook user is bombarded by a lot of posts claiming: You … Continue Reading →
Social Media and the Job Hunt
This is a tough job market. One ad brings many, many responses and you might not get in even if you know somebody. So what role does Social Media play … Continue Reading →
Change is Good – but frustrating
There’s something aggravating about the effort a small business puts into making their Facebook Page look professional, only to have Facebook change all of the parameters as soon as everything … Continue Reading →
Beware Zombies!
One of the more exciting aspects of Social Media marketing is the opportunity to be creative. Social Media campaigns do not have to follow the tried and true nature of … Continue Reading →
What Do the Numbers Mean?
I love social media but there are so many people who utterly don’t understand it. They look at the wrong numbers over and over. Here are some conversations I have … Continue Reading →